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the local media 6:49 PM

While driving these days, we have been tuning into this Vancouver Crave 95.0 local radio station that plays really good music. It offers a good variety of songs of different genres, something like a mixture between Class 95.0 and 98.7 FM. Sometimes, though, it is quite irritating and plays bimbotic songs that leave us amused and singing all the way through our journeys, haha.

The TV stations we have channel-surfed in the YWCA Vancouver Hostel are also interesting as well. Yes, a good mixture too of everything, from cartoons for all ages and comedies, to local TV shows and soap operas, and even porn! Erm, we accidentally chanced upon it really, but it was quite an eye-opener (to know that these channels are watched openly, and not what we watch on TV please)!!

Haha.. anyway, the advertisements are what I really want to talk about. In fact, the commercials on both radio and TV have been rather disappointing and lame, albeit amusing as a result. Typical ad lines and spiels do not even link to one another at all, making it sound very incoherent and somewhat no-substance!

A final something to note is that their TV ads are fully subtitled! Even a line like “Hi there, what are you doing?” needs to be subtitled, and when no one speaks in the ad and there is music playing, the subtitles display some music notes to indicate that. Perhaps this is a lawful gesture or initiative by a statute such as the American with Disabilities Act (ADA) or something, where things are made user, sight-and-sound-friendly to cater to those hard of hearing..?

Well I really don’t know. But anyhow, it has been interesting exploring the local media here in Vancouver. We will miss Crave 95.0 when we return the car tomorrow and lose the luxury of driving!

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